The challenge of project

Competing in the crowded grocery sector required: 1) Price leadership algorithms 2) Freshness prediction tech 3) Multilingual support for 12 EU markets 4) Last-mile cost reduction below 2€/order.

Lion Price Watch (real-time competitor price scraping)

Perfectly Ripe™ (AI produce freshness scoring)

Budget Meal Builder (€20/week meal plans)

Zero-Waste Flash Sales (near-expiry deals)

EU Nutrition Label Generator (compliant across 27 countries)

Immigrant Pantry Finder (ethnic ingredients locator)

Result's of project

Our dynamic pricing engine maintained 8% lower prices than competitors while reducing food waste by 33%. The dark store network achieved 98% on-time delivery rates.

Food Lion became Europe's fastest-growing online grocer, serving 2.1M weekly orders. Won 'Best Private Label' at World Private Label Awards and cut last-mile costs to €1.89/order through e-bike fleets.